Our Units, the entity behind the two fashion brands Five Units and Plain Units, has appointed a new CEO.

With the hiring of Heidi Svarre, a highly experienced enthusiast now takes the lead in the values-driven company in the Scandinavian fashion industry.

Heidi Svarre brings over 20 years of experience in the fashion industry to Our Units. Throughout her extensive career, she has held roles such as CEO, CCO, and Export Manager in companies like Pure Kids, Noa Noa, Rosemunde, Style Butler, Birger Christensen, and IC Companys.

However, it's not just her professional life that heavily influences Heidi's resume. Alongside her career, she has also found time to pursue an Executive MBA, supplemented with courses from institutions such as Insead and the University of Cambridge, focusing on sustainable strategies and circular economy.

All these skills and experiences will be put to use in the new director's chair, a role that Heidi is naturally very excited about:

"I am thrilled that Our Units' board and ownership have given me the opportunity to take Our Units to the next level. Our Units occupies a unique position in the Danish fashion industry with a clearly defined purpose, one of the most sustainable business models in the industry, a dedicated product focus, and, not least, a warm and authentic human perspective that attracts the very best employees in the industry."

"Together with all the talented employees, I look forward to further developing Our Units' business in both existing and new markets, while continuing to strive to create the industry's best workplace and environment. There is enormous potential for our company, and with continued dedication, a focused strategy, loyalty to our values, and a good dose of hard work, we look forward to fulfilling it," concludes Our Units' new CEO.

Heidi Svarre's unwavering enthusiasm is fortunately shared by Our Units' Chairman of the Board, Poul Bertelsen, who adds a few words about the new appointment:

"I am very excited about the collaboration, and I am convinced that Heidi has the relevant energy, experience, education, and strategic mindset. I firmly believe that we now have the prerequisites to set a good and forward-looking development course for the company."

For further information, please contact Heidi Svarre, +45 60 34 24 33

Our Units designs trousers, shorts and jeans people love to wear. Plain Units for men and Five Units for women offer timeless designs for any style and occasion, inspiring you to stride through life in refined comfort.