Why does loving our trousers matter?
Over the years, we've met so many inspiring people who've touched us with their stories of what our trousers mean to their lives. Some are friends, some work in our collective, and some are our ambassadors.
In our Plain Units Love Letters, we introduce you to these people and their personal stories.
We share to inspire because, to us, sustainability in the outer world begins in the inner—when people feel safe to be authentic, they unfold in the most change-creating, optimistic and persistent way.
Love Letter No. 10
Josh is with me through thick and thin.
I feel comfortable and good looking in them, and I wear them when going out too—they carry my look and add a little extra.
Their quality also makes them great travel companions—they don't wrinkle, I trust them, and I don't have to bring an extra pair for the evenings at the hotel like I used to.
When my son was hospitalised for a week, and when I had to pack my bag, I packed two pairs of Josh because I knew I needed a pair of trousers to wear night and day comfortably but not look overly casual. I wore the same pair of trousers around the clock, awake by his side—not something I could do in most other trousers.
Speaking about comfort, they're perfect for playing LEGO on the floor with my kids—right when I get home.
Josh is my favourite pair of trousers—presentable, comfortable, and of a quality I trust through thick and thin.
Erik, 36
Love Letter No. 5
Kevin—you know I'm incredibly vain, and you know I don't like to show it. I want nothing but uncomplicated comfort and a perfect look, and you give me both.
You're so exquisite that I won't hesitate to wear you at work or at a party. You let me do stuff without thinking twice, and I always know that you have my back.
Sometimes I feel awkward in my own body. But you don't know about this feeling—it fades the second I put you on. Some trousers make a terrible day worse. You make it better.
In the past, my vanity led me to wear trousers that look nice but didn't feel good. Now, with you, Kevin, I don't have to choose.
Thank you.
Bastian, 31
Note: Kevin is a legacy trouser.
Love Letter No. 6
Riley—we've been friends for a couple of years now. You're one of the only trousers I wear. We're close. I love how comfortable you make me feel. You fit me just right, and you make me look good.
I really appreciate that.
When we're at work, your anonymity and timeless aesthetic are there for me—like a calm mountain. You know how I like to appear neutral but design clothes that stand out; your untroubled essence helps me achieve that.
You should know that I've tried other trousers. But don't worry—they never make me feel as good as you do. I'm left feeling unpleasant, unsure, vain. It's not nice.
Once upon a time, I was even a slave of trying out new stuff searching for myself—trends, hypes, too-tight clothes, trying to stand out.
Not anymore. I've grown.
And you're my home now.
Morten, 33
Note: Riley is a legacy trouser.
Love Letter No. 7
Arthur—you don't know this, but I used to wear baggy trousers. And not only in my youth, like most guys, but well past that. I sort of drifted through life.
One day, I found myself in a clothing store, ready for something else. I tried a pair of trousers that actually followed the silhouette of my legs. It felt incredible.
That small moment set me off on a journey of discovering myself.
Today, several years later, you've become the trouser. Your perfect fit and stretch, your sophisticated look, how comfortable you feel. When I put you on, I don't have to worry.
I get the confidence to go anywhere, do anything.
You're part of what makes me a man.
I never thought a pair of trousers could change my state of consciousness. I feel like the man who woke up.
Christoffer, 39
