Every move matters
We see a future where clothing isn’t just about trends. It’s about longevity, quality and authenticity. We believe that every move – big or small – matters on the journey toward a better future. Our philosophy is simple: small changes can make a big impact and we embody this in our designs, ensuring pieces provide effortless comfort while making better choices.

Recycled denim
The recycled cotton used in our jeans is sourced from fabric scraps collected during the cutting process at the factory. These scraps are carefully shredded back into fibres and re-spun into new yarns.
Compared to conventional denim, this process significantly reduces waste and water consumption, making it a more sustainable choice for both you and the planet.
Certified design
In 2024, we launched our first trouser designs for both men and women certified with the Global Recycled Standard (GRS) and the Recycled Claim Standard (RCS). These certifications ensure that our recycled materials are traceable from source to final product, meeting the highest standards for sustainability. AtOur Units, we’re committed to a circular future and the introduction of certified designs marks a significant move towards better. Discover certified styles here

A small move towards better
In the past, our brand name was printed on a coloured seal attached to the string of the hangtag. We thought it added a nice touch, but we’ve since learned that the most valuable recycled polyester is free of colour print.
That’s why we’ve switched to clear, unprinted seals that are easier to recycle alongside other materials of the same colour. To help close the loop, we ask that when you receive your new trousers, you simply remove the seal and recycle it with your plastic waste.

Love and care at every step
We could tell you endlessly about the care, craftsmanship and passion that goes into every pair of trousers we make.
But care labels are small and often just packed with the legal details. Instead, we’ve added a few extra labels to send you and your trousers a little extra love and positive energy. One of them even shares a message on what to do if you ever stop wearing them one day.

A more sustainable approach to repairs
We’ve all had that spare button tucked away somewhere, only to forget where it went or which piece it belongs to. It’s a waste of resources and we believe we can do better together.
We take care to sew each button securely onto our trousers and we always keep a stock of matching buttons ready. If one does happen to fall off or go missing, simply email us the style name of your trousers and your address and we’ll send you a replacement button, needle and thread.
Pre-loved: Give your trousers a second life
We want you to love and wear your trousers for as long as possible. When they reach the end of their journey with you, we’ll buy them back and repurpose them – doing our part to reduce waste and keep fashion more sustainable.