An interview with Elisabeth Lundberg - a swedish entrepreneur and influencer 

Empowering women

FIVE UNITS

Empowering confidence, one woman at a time

Meet Elisabeth Lundberg, the Swedish entrepreneur and influencer whose unapologetic approach to life is inspiring women to step into their power. At 40, Elisabeth has built a career that celebrates confidence, resilience and the strength of community. Discover more in our interview and follow her journey on Instagram: @forstylewepray

 

Our Units aspires to inspire people to make every move matter, paving the way toward a better world and better choices. What does “better” mean to you and what propels you forward?

To me, “better” means making a meaningful impact at every opportunity. It’s about being bold; daring to stand out, speaking up and leading by example. It’s about striving for more, inspiring others and leaving a lasting impression that uplifts and motivates.

You’re a woman in perpetual motion. How is this reflected in your life and work?

My life is amazing in many ways—from the lessons of failure to the exhilaration of questioning the status quo. I’ve never followed a conventional path, choosing instead to embrace curiosity and an open mind. This mindset has not only fuelled my success but also allowed me to transform setbacks into strengths, empowering others to face their fears along the way. Being in constant motion and deeply goal-driven has propelled my career at an extraordinary pace. Every day, I challenge myself to grow, embracing vulnerability with compassion and patience as I learn. 

What does it mean to you to move people?

It means everything. My goal is to bring value to every interaction—whether through inspiring content, offering entertainment or simply connecting with someone on a deeper level. I strive to see and acknowledge everyone who crosses my path, embracing humanity’s shared vulnerability to create a more beautiful and authentic world.

Sharing my story has enabled me to move and help others, and I will continue to do so. If my journey can heal or inspire one person, I know they, in turn, can impact others. Together, we can create a ripple effect that cultivates real change.

How are you moving forward in life?

With curiosity and integrity. I refuse to let setbacks define me. Losing my business during the recent global financial crisis was a deeply challenging experience—almost traumatic. But within weeks, I had charted a new path and within a month, I had built an entirely new career from the ground up. For me, life is about seeking new opportunities. When one door closes, I trust that five others will open. It’s just a matter of recognising them and having the courage to step through.

What inspires your work?

The beauty of life and the depth of human creativity. I find inspiration in the artistry of others—whether it’s a child’s choir, a vivid painting, an opera or the work of an influencer. To me, every act of creation is a testament to the beauty of the human spirit. I’ve trained my perspective to focus on the positive, filtering out negativity to remain steadfast in my mission: to spread joy and beauty as a counterbalance to the challenges of our world.