Poul is an investor, Chairman of Our Units and has an impressive business career, but he rarely boasts about it. It takes up very little in the conversation. Bragging is not in his nature. Instead, Poul travels far and wide, looking inward and forward on Earth Day. We begin in Africa, a completely different place on earth, with the concept of 'Ubuntu'.

People don't care about trends, but two things far exceed environmental considerations when they purchase, use and dispose of clothes. According to Else Skjold, Associate Professor at The Royal Danish Academy and researcher within sustainable fashion, not bad news at all.

We were part of Circular Fashion & Textile Days as one of 40+ Danish Brands selected for taking big and small steps. But what is circularity?

How can we make wearing clothes as good for the planet as it is for us? The truth is, we can't. Yet we can do a lot—with what we already have.